Segmented approved publishers by client fit instead of using one shared sheet.
Case study
Agency workflow that scaled placement approvals across clients
An agency needed to reduce analyst time spent on repeated publisher checks while keeping each client’s guardrails intact.
Quick answer
Linkfro’s marketplace-style discovery layer let the agency compare publishers faster, while the trust layer kept evidence, policy review, and remediation visible to account teams.
Industry
Agency
Clients
6 active workspaces
Delivery cycle
6 weeks
Approach
How the team executed the workflow
Used repeatable brief and evidence-pack structures across every order.
Centralised reporting so account managers stopped rebuilding the same delivery docs.
Outcomes
What changed after the workflow was standardised
Improved placement approval speed across multiple client accounts.
Lowered friction between strategists, approvers, and account managers.
Made publisher selection easier to defend in client-facing recaps.
Proof
What the buyer could actually point to
Shared report template across all client workspaces.
Publisher rule visibility before each order.
Consistent remediation path when placements changed after go-live.